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SEO & Pricing

SEO Website Audit - Technical and Content Analysis

SEO Website Audit

An SEO audit is a full analysis of your site that shows why it isn't generating the traffic and sales you expect. Our audit covers five areas: technical analysis, page analysis, off-site analysis, a local audit and competitor analysis. You receive a 40-80 page document with prioritised recommendations. Prices according to site size: from €1,500 (up to 50 pages) to €3,500 (over 500 pages). Timeframe: 2-3 weeks.

What an SEO audit is and when you need one

An SEO audit of a site or store is a full analysis of everything related to the site's performance in search engines. A detailed audit gives you a thorough understanding of why your site isn't generating the traffic you want, why sales aren't increasing, and what specifically is holding back your rankings.

In other words, a properly conducted audit is a way to improve your site's performance and rank higher in Google's results, and from there - to increase sales.

An SEO audit is the right choice in several cases:

  • You have a site that isn't optimised and you want to know where to start.
  • Your site isn't achieving the results you want despite the effort invested.
  • You are developing a business in a highly competitive niche.
  • You have a drop in traffic after a Google update and are looking for the cause.
  • Before a migration, redesign or rebranding you want a snapshot of the current state.
  • You are buying an existing site or business and want an independent assessment before the deal.

What our SEO audit includes

Before we begin, we first build a viable strategy - we research the competitors, analyse the keywords and review the technical state. Once we have a clear direction, we move on to the full audit, which includes five areas:

Technical analysis

First we check whether the site works correctly. The technical analysis covers two main areas:

  • Accessibility - whether users and Google can find you and open your pages. If the search engine can't "see" you, the site has no way of producing results. We manually check the robots.txt file and the meta tags, check the sitemap (whether it is correctly formatted and accessible), and carry out a detailed audit of the entire architecture - redirects, loading speed, usability.
  • Indexability - whether you have a penalty or something else preventing your pages from showing in the results. Indexability and accessibility go hand in hand.

Page analysis

After the technical check we move on to an audit of the pages themselves:

  • General content issues - from an SEO point of view, content must be well-structured, relevant, with appropriate keywords and without duplication. We check in detail whether anything is confusing Google and hindering indexing.
  • Individual page issues - the way each page is written and structured. We check the text structure (length, semantic keywords), the URLs, the meta descriptions, image optimisation and internal links.

Off-site analysis

  • Link audit - inbound links are extremely important, so we carry out a full analysis of the links and domains that point to you. We check the authority of the domains, their relevance and their quality.
  • Social audit - we review the current mentions of your site on social media, its visibility and its popularity among users.

Local SEO audit

If you have a local business, we check whether the site is optimised locally and whether the content contains enough elements to be recognised as a local business. For a full local optimisation service, see local SEO.

Competitor analysis and keyword research

  • Link audit - inbound links are extremely important, so we carry out a full analysis of the links and domains that point to you. We check the authority of the domains, their relevance and their quality.
  • Social audit - we review the current mentions of your site on social media, its visibility and its popularity among users.

Types of SEO audit we offer

Audit TypeScopeSuitable For
Full SEO AuditAll five areas + recommendations documentMost websites, before serious SEO work
Technical AuditTechnical aspects only - crawling, indexing, speedWebsites with technical issues
Content AuditContent and gap analysisMedia and content-driven websites
Local AuditGoogle Business Profile, local citations, NAPLocal businesses
Pre-Purchase AuditIndependent assessment of a website/business before a transactionWebsite and business buyers

Tools we use

The audit is manual - we don't rely on an automated report from a single tool. We use:

  • Screaming Frog Enterprise - for the technical crawl of the site.
  • Ahrefs and SemRush- for the link profile and competitor analysis.
  • Google Search Console and Google Analytics - for the site's real data.
  • Google Rich Results Test - for validating structured data.
  • PageSpeed Insights, Lighthouse, and Chrome UX Report data - for Core Web Vitals.
  • Screaming Frog Log File Analyser - for log file analysis where needed.

SEO audit pricing

The price depends on the size of the site and the scope of the audit. All prices include VAT.

PackagePriceSuitable For
Technical Auditfrom €1,500Technical aspects only, up to 100 pages
Full Audit - Small Website€1,500 - €2,000Up to 50 pages, all areas
Full Audit - Medium Website€2,000 - €2,800Up to 500 pages
Full Audit - Large Website/Store€2,800 - €3,500Over 500 pages, online stores
Pre-Purchase AuditBy agreementDepends on size and complexity


What is included: a manual audit of all the agreed areas, a 40-80 page document, a prioritised action plan (at 30, 60, 90 and 180 days) and a 60-minute meeting to present the findings.

If, after the audit, you want us to implement the recommendations - the cost of the audit is deducted from the first months of monthly SEO management. If you want support while your team implements - see SEO consulting.

What you get - the audit document

The result of the audit is a detailed document that includes:

  • An executive summary - the most important findings and priorities in brief.
  • Technical findings - crawl errors, indexing issues, Core Web Vitals.
  • Content findings - gaps, duplication, structural issues.
  • A link analysis - the state of the profile, toxic links, opportunities.
  • A competitor analysis - where you stand against the top 3-5 in the niche.
  • A prioritized action plan - with milestones at 30, 60, 90, and 180 days.

The document is written to be understandable - it is not a raw report from a tool, but an analysis with explanations and specific steps.

How long the audit takes

Website SizeTimeline
Small website - up to 50 pages1-2 weeks
Medium website - up to 500 pages2-3 weeks
Large website or store - over 500 pages3-4 weeks

Why choose us for an SEO audit

We have been working in the market since May 2010 - over 15 years of experience in the SEO optimization of sites and online stores. What sets us apart:

  • A manual audit - we analyze the site personally, paying attention to the smallest details that might prevent it from ranking better. We don't run an automated report and hand it over as an "audit".
  • A document with specific steps - not just a list of problems, but a prioritized plan for how to fix them.
  • Transparent pricing - our SEO agency has published ranges according to site size, without "call us for a quote".
  • We don't cut corners - we don't do the audit just to show activity. We guarantee that after the audit, you will be aware of all the site's issues and how to fix them.

Frequently asked questions about SEO audits

Here are the most common questions we receive

According to the size of the site and the scope: a technical audit - from €1,500; a full audit of a small site (up to 50 pages) - €1,500-2,000; a medium site - €2,000-2,800; a large site or store - €2,800-3,500. All prices include VAT.

Five areas: technical analysis (accessibility, indexability, speed), page analysis (content, structure, meta data), off-site analysis (links, social media), a local audit (for local businesses) and competitor analysis with keyword research.

1-2 weeks for a small site, 2-3 weeks for a medium one, 3-4 weeks for a large site or online store.

We offer a free initial consultation in which we do a quick review and point out the main issues. The full, in-depth audit with a document and a plan is a paid service - it requires days of manual work.

An SEO audit is a one-off in-depth analysis with a document and recommendations that you or your team implement. SEO consulting adds ongoing support while your team implements the recommendations.

You get a prioritised action plan with milestones at 30, 60, 90 and 180 days - not just a list of problems, but specific steps in the right order.

Yes. If you commission us to implement them, the cost of the audit is deducted from the first months of monthly SEO management.

Yes. An online-store audit includes additional checks - structured data for products, canonical handling for filters, category page optimisation. Because of the larger volume, stores fall into the higher price tiers.

Yes. This is a frequent reason for an audit. We analyse when the drop occurred, which update coincides with it and which pages are affected, and then we provide a recovery plan.

Request an SEO audit

A free consultation - we do a quick review and discuss the scope of the full audit.





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