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SEO & Pricing

SEO Website Audit - Technical and Content Analysis

SEO Website Audit

An SEO audit is an in-depth analysis of a website that identifies technical, content, and off-site factors that may limit its organic visibility and performance. Our audit covers five areas: technical analysis, page analysis, off-site analysis, a local audit, and competitor analysis. You receive a 40-80 page document with prioritized recommendations. Prices according to site size: from €1,500 (up to 50 pages) to €3,500 (over 500 pages). Timeframe: 1-4 weeks depending on the website's size and the agreed scope.

What an SEO audit is and when you need one

An SEO audit of a website or online store is a structured analysis of the agreed areas related to its search performance. It identifies technical, content, and off-site issues, evaluates their significance, and prioritizes them. You receive clear findings and a specific action plan without a promise of particular rankings, traffic, or sales.

An SEO audit is the right choice in several cases:

  • You have a website that isn't optimized and you want to know where to start.
  • Your website isn't achieving the results you want despite the effort invested.
  • You are developing a business in a highly competitive niche.
  • You have a drop in traffic after a Google update and are looking for the cause.
  • Before a migration, redesign, or rebranding, you want a snapshot of the current state.
  • You are buying an existing website or business and want an independent assessment before the transaction.

What our SEO audit includes

Before we begin, we define the agreed scope based on the type, size, and specific needs of the website. A full audit may include five areas:

Technical analysis

First, we check whether the website works correctly. The technical analysis covers two main areas:

  • Accessibility - whether users and Google can find and open your pages. If the search engine cannot crawl the website correctly, this may limit its organic visibility. We manually check the robots.txt file and meta tags, review the sitemap to confirm that it is properly formatted and accessible, and conduct a detailed audit of the website architecture, including redirects, loading speed, and usability.
  • Indexability - whether a penalty or another issue prevents your pages from appearing in search results. Indexability and accessibility go hand in hand.

Page analysis

After the technical check we move on to an audit of the pages themselves:

  • General content issues - from an SEO point of view, content must be well-structured, relevant, with appropriate keywords and without duplication. We check in detail whether anything is confusing Google and hindering indexing.
  • Individual page issues - the way each page is written and structured. We check the text structure (length, semantic keywords), the URLs, the meta descriptions, image optimization, and internal links.

Off-site analysis

  • Link audit - inbound links are extremely important, so we carry out a full analysis of the links and domains that point to you. We check the authority of the domains, their relevance and their quality.
  • Social audit - we review the current mentions of your site on social media, its visibility and its popularity among users.

Local SEO audit

If you have a local business, we check whether the website is optimized locally and whether the content contains enough elements to be recognized as a local business. For a full local optimization service, see local SEO.

Competitor analysis and keyword research

  • Link audit - inbound links are extremely important, so we carry out a full analysis of the links and domains that point to you. We check the authority of the domains, their relevance and their quality.
  • Social audit - we review the current mentions of your site on social media, its visibility and its popularity among users.

Types of SEO audit we offer

Audit TypeScopeSuitable For
Full SEO AuditAll five areas + recommendations documentMost websites, before serious SEO work
Technical AuditTechnical aspects only - crawling, indexing, speedWebsites with technical issues
Content AuditContent and gap analysisMedia and content-driven websites
Local AuditGoogle Business Profile, local citations, NAPLocal businesses
Pre-Purchase AuditIndependent assessment of a website/business before a transactionWebsite and business buyers

Tools we use

The audit is manual - we don't rely on an automated report from a single tool. We use:

  • Screaming Frog Enterprise - for the technical crawl of the site.
  • Ahrefs and Semrush - for the link profile and competitor analysis.
  • Google Search Console and Google Analytics - for the site's real data.
  • Google Rich Results Test - for validating structured data.
  • PageSpeed Insights, Lighthouse, and Chrome UX Report data - for Core Web Vitals.
  • Screaming Frog Log File Analyzer - for log file analysis where needed.

SEO audit pricing

The price depends on the size of the site and the scope of the audit. All prices include VAT.

PackagePriceSuitable For
Technical Auditfrom €1,500Technical aspects only, up to 100 pages
Full Audit - Small Website€1,500 - €2,000Up to 50 pages, all areas
Full Audit - Medium Website€2,000 - €2,800Up to 500 pages
Full Audit - Large Website/Store€2,800 - €3,500Over 500 pages, online stores
Pre-Purchase AuditBy agreementDepends on size and complexity


What is included: a manual audit of all the agreed areas, a 40-80 page document, a prioritized action plan (at 30, 60, 90, and 180 days), and a 60-minute meeting to present the findings.

If, after the audit, you want us to implement the recommendations - the cost of the audit is deducted from the first months of monthly SEO management. If you want support while your team implements - see SEO consulting.

What you get - the audit document

The result of the audit is a detailed document that includes:

  • An executive summary - the most important findings and priorities in brief.
  • Technical findings - crawl errors, indexing issues, Core Web Vitals.
  • Content findings - gaps, duplication, structural issues.
  • A link analysis - the state of the profile, toxic links, opportunities.
  • A competitor analysis - where you stand against the top 3-5 in the niche.
  • A prioritized action plan - with milestones at 30, 60, 90, and 180 days.

The document is written to be understandable - it is not a raw report from a tool, but an analysis with explanations and specific steps.

How long the audit takes

Website SizeTimeline
Small website - up to 50 pages1-2 weeks
Medium website - up to 500 pages2-3 weeks
Large website or store - over 500 pages3-4 weeks

Why choose us for an SEO audit

We have been working in the market since May 2010 - over 15 years of experience in the SEO optimization of websites and online stores. What sets us apart:

  • A manual audit - we analyze the website personally and pay attention to details that may limit its organic visibility. We don't run an automated report and hand it over as an "audit".
  • A document with specific steps - not just a list of problems, but a prioritized plan for how to fix them.
  • Transparent pricing - our SEO agency has published ranges according to website size, without "call us for a quote".
  • A clear, agreed scope - after the audit, you will understand the issues identified within the agreed areas and the recommended order for addressing them.

Frequently asked questions about SEO audits

Here are the most common questions we receive

According to the size of the site and the scope: a technical audit - from €1,500; a full audit of a small site (up to 50 pages) - €1,500-2,000; a medium site - €2,000-2,800; a large site or store - €2,800-3,500. All prices include VAT.

Five areas: technical analysis (accessibility, indexability, speed), page analysis (content, structure, meta data), off-site analysis (links, social media), a local audit (for local businesses) and competitor analysis with keyword research.

1-2 weeks for a small site, 2-3 weeks for a medium one, 3-4 weeks for a large site or online store.

We offer a free initial consultation in which we do a quick review and point out the main issues. The full, in-depth audit with a document and a plan is a paid service - it requires days of manual work.

An SEO audit is a one-off in-depth analysis with a document and recommendations that you or your team implement. SEO consulting adds ongoing support while your team implements the recommendations.

You get a prioritized action plan with milestones at 30, 60, 90, and 180 days - not just a list of problems, but specific steps in the right order.

Yes. If you commission us to implement them, the cost of the audit is deducted from the first months of monthly SEO management.

Yes. An online-store audit includes additional checks - structured data for products, canonical handling for filters, and category page optimization. Because of the larger volume, stores fall into the higher price tiers.

Yes. This is a frequent reason for an audit. We analyze when the drop occurred, which update coincides with it, and which pages are affected, and then we provide a recovery plan.

Request an SEO audit

A free consultation - we do a quick review and discuss the scope of the full audit.





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