In the age of digital communication, the corporate website is a must for any serious company. But you already know that!
Since you are here, the decision for your company to have such a site is already ripe and you are looking for the most suitable agency that can handle the development of a company site.
And so, you found us because our web agency has a well-structured, SEO-optimized, elegant-looking, and trustworthy corporate website.
What is a company website?
The simplest definition we can give for a company (corporate) site is that it is a website through which a business becomes popular and visible to users.
Why does your business need such an online presentation?
One of the main tasks of a corporate website is to serve as your business card to the world. Through it, your customers, suppliers, and partners can easily get information about your business. They can find out if your goals match theirs, evaluate the products/services you offer, and contact you.
In other words, if you have a corporate website, you have a completely selfless and 100% loyal personal assistant who works 24/7 for the benefit of your business.
The company site, unlike the landing page, includes various interactions with your users. By entering the pages of your business site, they can learn interesting news related to your business, make inquiries and receive answers, participate in marketing research, express opinions, monitor prices and promotions of your services/products, look for vacancies in your company, etc.
Through your business website, you tell your customers and partners: “Hey, this is my company, my business and it is good and useful for you! Come in, look around and look for us - we are what you are looking for! ”
How do we at SEO Web Design Ltd proceed to the development of a corporate (business) website?
If you expect that the moment you contact us we will tell you "no problem" and we will start working on your site… you will be surprised because we do not work that way.
We do not work this way because your business and your company are important to us, and we never mislead our customers.
Therefore, before we begin, we will ask you a very simple question: "Why?"
There are many reasons why a business needs a corporate website and you need to know what your reason is. Answers like "Because everyone does that" are not valid. We both need to know what you want from the website.
After answering the question "Why?", You will have to answer the question "What is your target audience?"
Who the corporate site will be intended for is a very important question, because depending on the audience you want to target, the language in which your site will "speak" will be different. In other words, the content and design of your future corporate website should be based on the needs of your target audience.
Only after we clarify and get an answer to these questions, we proceed to the development of a corporate website.
The steps we follow when creating a company website are the following:
PRE-DESIGN, MARKETING ANALYSIS (CONCEPT)
We will meet with you and discuss together how you see your website and what your expectations are for the tasks it has to perform. We will listen to you and prepare a pre-project analysis. In this marketing analysis, we will study your company's strategy, goals, and tactics, pay attention to the behavioral factors of your target audience (desires, actions, etc.), study your competition and find out what your strengths are.
BUILDING A SKELETAL STRUCTURE OF THE WEBSITE AND TECHNICAL ANALYSIS
Once we have the concept we will build the skeleton of the corporate site and perform technical analysis (positions, sizes, photos, videos, visualization of categories, etc., etc.)
DEVELOPMENT DESIGN CONCEPT
At this stage, we will build the site graphically, or in other words, we will visualize all the necessary elements of your site so that you get an idea of what the website will look like.
During the development of the design, we will work closely with you to specify every detail of the design (colors, the arrangement of text and photos, etc.).
PROGRAMMING AND CMS
At this stage we already have the basis, we have the design and after we have presented it to you and you have approved our work so far, we will move on to the programming of the actual site. We will test the site if it works well under all devices and screens, we will check for bugs and if there are any we will eliminate them, we will connect the administrative panel with the design of the site, etc.
TESTING AND BASIC OPTIMIZATION
In this stage, we will test the site again to see how it loads, we will lay a decent foundation for SEO optimization so that if you later decide that you want to optimize your site you can start without any problems. Finally, we will test everything again and once you approve it, we will proceed to the last stage, namely…
PUBLISHING YOUR CORPORATE WEBSITE IN THE WEB SPACE
Once the development of the corporate (business) site is completed, all that remains is to transfer it to your hosting, add an SSL certificate and provide the site in your possession.