Local SEO makes your business visible when people in your town or area search for your products or services on Google. It includes Google Business Profile optimization, local citations, review management and local links. Suitable for businesses with a physical address or service area - restaurants, doctors, lawyers, tradespeople, repair shops, stores. Prices from €250/month for a retainer or from €250 for a one-off Google Business Profile setup.
At its core, local SEO is part of overall SEO optimization, with a focus on improving a business's visibility at a local level. In other words, local SEO helps local businesses reach their customers at the very moment those customers are searching for the relevant product or service. This is achieved through methods, some of which differ from standard SEO techniques.
Imagine a user wants to buy an air conditioner. What do they do? They search Google for companies selling air conditioners in their town - because they want to buy it right away, not wait for delivery from another city. Or they are on vacation and search for "local cuisine in Burgas" - and from the results they choose a venue with good reviews near them.
If your business is not optimized for local search, some potential customers may choose a competitor that appears more prominently in the search results and Google Maps.
Local SEO improves the likelihood that people nearby will find your business. Specific rankings and timelines cannot be guaranteed - they depend on relevance to the query, distance, business prominence, the competitive environment, the condition of the Google Business Profile, website signals and the quality of implementation.
Local SEO is the right choice if:
If your business is entirely online, with no geographic ties, general SEO optimization is more suitable.
The Google Business Profile (formerly Google My Business) is the most important part of local SEO, because Google increasingly answers queries directly in the results. The profile contains the business name and description, the services offered, the NAP information (physical address, phone, website address), opening hours, the location on Google Maps and the ability to leave reviews.
We don't just create and set up the profile - we monitor it continuously, optimizing and updating the information, adding content and removing duplicate content if there is any.
Listings in official portals, business directories and local media are important for visibility. These listings are called "citations" - any place where information about your business can be found. If you aren't present where locals search for a business like yours, the competition will easily overtake you.
Genuine customer reviews are crucial - they send a clear signal to search engines that your business is useful and trustworthy.
Natural links from familiar and popular sites help search engines recognise your site as a trustworthy source. Quality links from the local press, bloggers, business associations and portals significantly improve visibility in local search.
Prices for local SEO in Bulgaria vary according to scope. All prices include VAT.
| Service | Price | What It Includes |
|---|---|---|
| Google Business Profile Setup | from €250 - one-time fee | Profile creation and optimization, NAP, categories, photos, description |
| Local Starter Package | from €250/month | Profile + up to 5 local citations per month + basic monitoring |
| Local Advanced Package | €400 - €600/month | Profile + up to 15 citations, review management, local links, content |
| Local SEO Audit | included in the SEO audit | Review of local optimization as part of the full audit |
Local SEO is usually more affordable than national SEO optimization (from €600/month), because it is more focused - aimed at a specific town or area rather than the whole country.
Local SEO works particularly well for:
Results and timelines vary by business and depend on relevance to the queries, distance, prominence, the competitive environment and the quality of implementation.
We have been working in the market since May 2010 - over 15 years of experience in web design and SEO optimization. We know how important local SEO is today, when billions of people search for information every day, and a large share of those queries are local in nature.
We are an SEO agency that does not make empty promises, apply short-lived tactics or leave work unfinished. We track progress against the starting point and report changes in local visibility, profile interactions, calls, direction requests and website visits.
A one-off Google Business Profile setup - from €250. A monthly local package - from €250/month (Start) to €400-600/month (Extended). Local SEO is usually more affordable than national SEO, because it is aimed at a specific town or area.
It is a free profile of your business on Google (formerly called Google My Business). It contains the name, description, services, address, phone, opening hours, the location on Google Maps and reviews. It is at the core of local SEO and is often shown directly in the results.
There is no universal timeline. We measure progress after 28 and 56 days against the baseline. Visibility depends on relevance to the query, distance, business prominence, the competitive environment, the condition of the Google Business Profile, website signals and the quality of implementation.
A citation is any place on the internet where information about your business is found (name, address, phone) - business directories, portals, local media. Consistent citations are an important signal for local ranking.
Not necessarily. Local SEO also works for businesses with a service area but no physical location (for example a plumber covering Sofia). Google Business Profile lets you set a service area instead of an address.
Ordinary SEO aims for visibility across the whole country for given keywords. Local SEO is aimed at a specific town or area and includes specific elements - Google Business Profile, local citations, the Google map. If you have a local business, local SEO is more effective for you.
We help with a strategy for collecting reviews and we monitor for new ones, but we don't write fake reviews - that is against Google's rules and harmful in the long term. We work only with genuine reviews from real customers.
Basic local citations are included in the monthly SEO packages (from 5 to 20 citations per month depending on the package). The full local service (Google Business Profile optimization, review management, local links) is separate, for businesses whose main focus is the local market.
A free consultation - we assess your current local visibility and recommend an approach.
