SEO consulting is a service for companies that have their own marketing team but need an expert voice for strategy, audits and feedback. We work hourly, with rates from €150/hour. A full project-based SEO consultation, where we take on the strategy from start to finish, starts from €1500. Limited-scope consultations for a specific occasion, such as rebranding or a redesign, start from €500 and €750 respectively.
Over 15 years of experience, operating since May 2010, more than 200 clients served across Bulgaria, Europe, Asia and the USA. Free initial discovery consultation.
SEO consulting is the right choice when you have the capacity to carry out the SEO work yourself, but need expert strategy, feedback or an independent opinion. Here are the typical cases in which our clients reach out:
If your case is different - for example, you want someone to take over all the hands-on SEO work - take a look at our full SEO optimisation, where we handle everything on a monthly basis.
This is the question we hear most often. In short:
| Parameter | SEO agency | SEO consulting |
|---|---|---|
| Type of service | We do everything | We work alongside you |
| Who does the work | The agency team | Your in-house team, under our guidance |
| What you get | Real on-site changes, built links, content | Strategies, audits, guides, task lists |
| Control over the process and IP | Shared between you and the agency | Entirely yours - everything stays with your team |
| Indicative pricing | €600-1200 per month | From €150/hour or from €1500 per project |
| Minimum commitment | Usually 6 months | No minimum - a single consultation is possible |
| Suitable for | Small and medium companies without an in-house SEO specialist | Corporations, agencies, businesses with a marketing team |
| Time to results | Usually 3-6 months | Depends on the speed of your internal implementation |
| Documentation | Monthly reports and an SEO file | Roadmap, audit document, training materials |
A useful analogy
We have structured our consulting services into six formats according to what you need:
For one-off questions, an independent opinion on a specific decision, or an expert review when needed. It suits you if you have a specific question (for example, "is it worth moving from WordPress to a headless architecture?") that you want to discuss with an expert for an hour or two.
A specific project with clearly defined deliverables and a deadline. For example: an audit before rebranding, keyword research for a new product line, or a migration plan when changing domains. The price and scope are determined at an initial free meeting.
Ongoing strategic support without hands-on work on our side. Includes: one or two weekly meetings with your marketing team, email access to us at any time, and a monthly review of results. It suits companies that have their own team but want the presence of an external head of SEO.
A consulting review of your current SEO state and positioning, followed by a 6-12 month implementation plan that your team puts into action. Includes: a review of priorities and the main growth opportunities, a competitor review, keyword mapping across pages, and a working session in which we hand the plan over to your team. If you are looking for an in-depth technical and content audit with a full site crawl, that is our standalone SEO audit service.
Before a domain change, redesign, CMS migration or move to another platform - our role is to prevent a drop in traffic. We cover: redirect mapping (from old to new URLs), a pre-migration crawl, post-migration verification, parameter handling in Search Console, and sitemap restructuring.
One- or two-day training for your marketing departments. The topics are tailored to the team's level - from SEO fundamentals (for junior marketers) to advanced topics such as log file analysis, SEO for JavaScript sites, or AI search optimisation strategies. Includes a recording the team can review later.
It depends on the format, but most engagements include a combination of the following:
We have experience with the following types of organisations:
We understand that external consultants can sometimes seem like a risky choice. That is why our process is fully transparent:
| Format | Price | Suitable for |
|---|---|---|
| Introductory meeting | Free | First contact, before commitment |
| Single consulting hour | €150 | Quick diagnosis, second opinion |
| 5-hour package | €750 - €150/hour | Small projects, single audit |
| 10-hour package | €1500 - €150/hour | Medium-sized projects, monthly support |
| Strategic review and roadmap | €1500 - €3500 | Depending on the size of the site (up to 50 pages / up to 500 / over 500) |
| Monthly retainer | From €700 | Ongoing strategic support |
| Migration consulting | From €750 | Before changing domain or platform |
| In-person training (1 day) | By agreement | Training for marketing teams |
| In-person training (2 days, intensive) | By agreement | In-depth training for advanced teams |
All prices include VAT. No hidden fees and no minimum commitments beyond those stated. If the work exceeds 10 hours, we usually prepare a custom quote.
There are several things that set us apart from freelance SEO consultants and large agencies:
An SEO agency takes on the hands-on work - content, link building, technical changes to the site. An SEO consultant provides strategy, audits and guidance that your team puts into action. The consulting service is cheaper, but it requires you to have capacity within the company.
It depends on the format. Hourly consulting in Bulgaria is €150-300/hour depending on the consultant's and the company's experience. Our hourly rate is €150/hour. Project engagements start from €1500.
Yes, this is standard procedure for corporate clients. The agreement is signed before the kick-off meeting, before we gain access to any data or strategic documents.
Yes. We have several digital agencies as ongoing clients, for whose clients we provide SEO expertise. We maintain full confidentiality and do not contact the end client directly if the agency does not wish it.
On a monthly retainer - usually two meetings a month (60-90 minutes each), plus email contact at any time. For project work, the frequency of meetings is agreed in the proposal.
For technical crawling - Screaming Frog Enterprise. For backlinks - mainly Ahrefs. For keyword research - Ahrefs, Semrush. For semantic content analysis and planning - NeuronWriter, SurferSEO. For rank tracking - Semrush, Ahrefs, Serpstat. For log file analysis - Screaming Frog Log File Analyser. For schema validation - Google Rich Results Test.
The document usually includes: an executive summary, technical findings (crawl errors, indexing issues, Core Web Vitals metrics), content findings, a link analysis, competitor analysis and a prioritised action plan with milestones at 30, 60, 90 and 180 days.
Yes. We actively work with clients in the EU, the UK, the USA and clients in Asia.
This happens often. Moving from consulting to a full SEO retainer is easy - we already know the site, the goals and the current state. Clients usually use the consulting for one or two months, then move to full SEO management.
