Redesigning an existing site is more complex than building from scratch - it requires an SEO preservation plan, a redirect map and data retention. Without proper work you can lose 30-70% of your organic traffic. Our redesign packages start from €700 for small sites and €1,500-3,000 for medium and large ones. The timeframe is 10-25 working days. SEO preservation is included as standard.
Not every site needs a redesign. Here are specific signals:
Additional reasons: rebranding, a new product, a new business direction, competitors who are overtaking you visually.
| Case | Recommendation |
|---|---|
| The site has good SEO - organic traffic and backlinks | Redesign - we preserve SEO |
| The site is old - over 10 years old, with a different architecture | Build from scratch with careful migration |
| You are keeping the URL structure | Redesign |
| You are changing the URL structure | Build from scratch with a 301 redirect map |
| The site is on WordPress | Redesign is easy - changing the theme |
| The site is custom-coded, Joomla, or Drupal | Building from scratch on WordPress is cheaper than a complex migration |
| You have custom features | It depends - we assess how much can be migrated |
In our practice, 70% of projects are a redesign (with SEO preservation), and 30% are a build from scratch with migration.
Disallow: / - Google stops crawling the site altogether.Crawling, indexing, inbound links, the most successful pages. We document everything before making changes.
What stays (the good), what changes (to improve), what is added (the new). We define the conversion goals.
A new sitemap, new navigation. If the URLs change - a redirect map.
Wireframes, then mockups in Figma. A mobile-first approach.
WordPress installation (if the site isn't already on WordPress). Theme and page builder setup. Content migration. Structured data.
Different browsers, mobile devices, Core Web Vitals, accessibility. An SEO audit in the staging environment.
A DNS change, activating the 301 redirects, notifying Search Console of the address change (if you are changing domain), submitting the sitemap.
Daily checks in Search Console for crawl errors, rank tracking for the main keywords, speed monitoring. Quick fixes where needed.
The prices include SEO preservation (a redirect map, structured data, top-page tracking) - at no extra charge.
For a redesign of an online store (WooCommerce, including migration from another platform) see the ecommerce website design page.
Small sites (up to 10 pages) - from €700. Medium - €1,200-2,000. Large and corporate - €2,000-4,000. Migration from an old platform adds €500-1,500.
No, if the work is done correctly. Our SEO preservation process includes: a pre-redesign crawl, an inbound link analysis, a redirect map, preserving the structured data, post-launch monitoring. In the standard case - no drop in traffic. In some cases the traffic even increases thanks to better Core Web Vitals.
10-15 working days for small sites, 15-25 for medium ones, 25-40 for large ones with migration. The timeframes assume timely feedback from the client.
We recommend keeping them - retaining the old URLs is easy and protects SEO. If they must be changed (for business reasons), we make a one-to-one 301 redirect map.
The first 1-2 weeks - a small drop (5-15%) is normal while Google re-crawls the site. After 2-4 weeks - recovery. After 1-2 months - the results are usually equal to or better than before the redesign. If the new site has better Core Web Vitals and experience - a gradual increase.
Inbound links remain valid, because the 301 redirects pass them to the new pages. For important pages (for example a blog article of yours with many links) we take extra care during the migration - with no change to the URL at all.
An express build is possible for small sites (a one-week timeframe) with a 30-50% surcharge. We don't recommend it for larger projects - the risk of errors grows with a compressed timeframe.
We recommend migrating to WordPress in 95% of cases. WordPress is easier to maintain, has a larger ecosystem and is more SEO-friendly. The migration includes: extracting the data from the old system, transforming it for WordPress, importing it with careful preservation of the URLs and the SEO data.
Yes. The standard target: PageSpeed over 90 on mobile, Core Web Vitals in the green. It includes: image optimization (WebP), critical CSS, lazy loading, a professional caching extension.
Free consultation about your current site plus a recommendation on the approach. After that we give a realistic quote.